Failure Is Not An Option – How I Named This Blog

Too many people give up these days.  I don’t know why, and I’m not about to waste my time trying to figure it out.  What I do know is that if you believe that your only choice is to get what you are after, then you are in the right place.  I’ve had many successes in my life and that is partly due to my attitude and true belief that failure is not an option.  People who know me have heard me repeat this phrase time and time again, years on end.

I call it FINAO for short, and in 2008 I did a search to see if the dot com was available.  It wasn’t, but FINAO.org was.  I bought it with the intention of building a website to help others succeed.  At the time I did not know it would end up being a blog, nor did I know it would have a focus on Internet marketing or online businesses in general.  Well here I am in 2010 making this website a reality.

I believe that failure is not an option, and if you believe that too, then it won’t be an option for you either.

So that’s where the name came from.  By the way, I pronounce FINAO as follows:  “fin” (like the fin of a fish) “ou” (as in ouch without the ch).

So remember, stick around here and you will know it and live it.  Failure is not an option.  Period.

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Written by Scott Gilbert on April 10th, 2010 with no comments.
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